Traffic Sources Tap multiple if running concurrently
Pitch Type
Offer Price $4,000
Webinar Title
Registrants 0
Ad Spend $0
Show-Up Rate (Expected)
25%
20% worst25%30% best
Conversion Rate (Expected)
5%
2% worst5% avg10% best
Actual Attendees (after webinar) 0
Actual Applications Submitted 0
Actual Sales (after webinar) 0
Forecasted Sales
0
New clients · 5% conv
Forecasted Revenue
$0
From 0 sales
Forecasted ROAS
—
Revenue ÷ ad spend · No ad spend
Worst Case
$0
20% show-up · 2% conv
Attendees0
Sales0
Profit$0
ROAS—
Expected
$0
25% show-up · 5% conv
Attendees0
Sales0
Profit$0
ROAS—
Best Case
$0
30% show-up · 10% conv
Attendees0
Sales0
Profit$0
ROAS—
◆ Actuals vs Expected Forecast
Actual Show-Up Rate
—
No data yet
Application Rate
—
Apps ÷ attendees
Close Rate (Apps → Sales)
—
Sales ÷ applications
Actual Revenue
$0
No data yet
Actual Profit
$0
No data yet
Actual ROAS
—
No ad spend
Cost Per Sale
—
No data yet
Cost Per Application
—
No data yet
Cost Per Attendee
—
No data yet
!
Low Show-Up Rate Detected
Actual show-up below 20% worst case
Work through these fixes
Check your day and time. The webinar should run Sunday, Tuesday, Wednesday, or Thursday at 7pm or 8pm. If you ran it any other day or time, that's your problem — reschedule the next one.
Tap to mark as checked
Turn on Zoom calendar reminders. If they weren't toggled on in your account settings, people forgot. Switch them on before the next webinar.
Zoom → Settings → Email Notifications
Was it a holiday or major event? Mother's Day, July 4th, Super Bowl Sunday, election night — show-up tanks. Don't run webinars on these days. Reschedule.
If yes, expected outcome — reschedule the next one
Pivot — pick one to recover value
01
Repurpose the recording
Film a 30-second intro, paste it on the front of the webinar replay, and post it to YouTube as a middle-of-funnel video.
02
Re-register the no-shows
Email everyone who registered but didn't show. Offer the next webinar date and get them onto the new list.
!
Low Sales Conversion Detected
Below 2% worst-case floor
Work through these fixes
Send a "Did Not Buy" survey. Email everyone who attended but didn't purchase and ask for honest feedback on why they passed. Use Google Forms or Typeform — pick one and send it within 48 hours while the webinar is still fresh in their head.
Google Forms
Free · faster to ship
Typeform
Higher completion rate
Check if financing was offered. Price is a common silent objection. Make sure attendees had a payment plan option — get Whop's Splitit set up if you can. A $4,000 offer at $333/month closes very differently than $4,000 upfront.
Whop dashboard → Payment settings → Splitit
Check the backend funnel matches the offer price. The wrong funnel kills conversion regardless of how good the webinar was.
Offers under $2,000: pitch directly on the webinar — drop the sales page or Whop checkout link in chat. Don't make them book a call.
Offers above $2,000: applications first. Have leads apply to book a call. Friction filters tire-kickers and qualifies budget.
Current offer: $4,000 → applications + book a call is the right fit
◆ Save This Forecast
◆ Best Performing Source
Based on Revenue + Sales
After the webinar, pick which source drove the strongest result. This becomes the source to double down on for the next run.
No source selected yet
◆ Notes
Saved with forecast
◆ Saved Forecasts
0 saved
No saved forecasts yet. Enter inputs above and click "Save to History".